BUSINESS↗Eco-logixREGIONAL BUSINESS DEVELOPMENTPrapak PanyachatpondSELECTED WORK
Developing the market for Eco-logix AQ2000 and related solutions across Eastern Thailand.
Business × People × Culture × Creativity
PRAPAKPANYACHATPOND
Business Strategist · Marketing Professional · Creative Director
Understanding people.
Building businesses.
Creating meaningful work.
I work at the intersection of business strategy, human behavior, marketing, and creative execution.
Résumé A little more about me01 / Selected work
Where strategy meets practice.
OPERATIONS↗OriginalsSTUDIO / CREATIVE OPERATIONSPrapak PanyachatpondSELECTED WORK
Developing and managing a creative production environment while balancing the realities of facilities, administration, customers, projects, and creative output.
CREATIVE↗BeasyhouseCREATIVE SPACE & PRODUCTIONPrapak PanyachatpondSELECTED WORK
A multidisciplinary creative space developed around production, content, and independent creative work.
02 / AboutMore than
More than
one discipline.
SOCIOLOGYMARKETINGMANAGEMENTCREATIVE
The human side of a problem.
The business side of a solution.
My career has never fit neatly into a single category.
I began with Sociology and Anthropology, learning to observe people not simply as consumers, employees, or customers, but as participants in complex social systems.
I later pursued an MBA in Marketing, developing the commercial and strategic vocabulary needed to transform those observations into business decisions.
Since then, my professional experience has moved across business management, marketing, sales, customer experience, creative direction, content, events, international purchasing, and entrepreneurial ventures.
Good strategy begins with understanding people.
Good execution begins with understanding reality.
Portraits styled with AI from a supplied photograph. Settings are illustrative, not project documentation.
03 / Experience
Full résumé A multidisciplinary path.
2026–PresentEco-logix / RunglamtarnSales & Business Development — Eastern Thailand
Working with industrial customers across Eastern Thailand on Eco-logix AQ2000 and related tank-cleaning solutions.
B2B prospecting · Industrial customer development · Market mapping · Technical product communication · Identifying operational problems · Building relationships with potential customers · Developing regional sales opportunities
Turning a technical solution into a business proposition that customers can understand and evaluate.
2023–2026Originals Studio Co., Ltd.General Manager / Supervisor / Creative Director
Managed a creative production environment combining business operations, facility management, content development, and creative projects.
Business and operational planning · Facility development and maintenance · Administration · Creative concept development · Content development · Media and advertising content · Project coordination · Resource management
Building the infrastructure that allows creative work to happen.
2022–2023KRUBB Community Co., Ltd.General Manager / Manager / Senior Manager
Worked across hospitality/community operations, customer experience, marketing, events, and resource management.
Operational efficiency · Customer satisfaction · Relationship management · Marketing promotions · Special events · Consumables and inventory · Team and resource coordination
Understanding that customer experience is simultaneously an operational, emotional, and commercial system.
2021–2022MedicLife Co., Ltd.Marketing Support / Officer
Supported marketing, market analysis, corporate strategy, and international purchasing/import-export processes.
Marketing plans · Market analysis · Campaign support · Corporate strategy · International purchasing · Import-export coordination · Technical documentation · Thai–English translation
Connecting marketing ideas with the practical machinery of business.
Academic foundation2014 / GPA 3.05 2010 / GPA 2.95
Marketing
Master of Business Administration (M.B.A.)
National Institute of Development Administration — NIDA
Sociology and Anthropology
Bachelor of Arts (B.A.), Faculty of Social Sciences
Kasetsart University, Bangkok Campus
Sociology taught me to understand people and systems. Marketing taught me to understand markets and value. Management taught me to turn ideas into operations. Creative work taught me to make those ideas tangible.
04 / How I thinkUnderstand first.
01 02 03 04 05
Understand first.
Then make it happen.
Observe
Understand the people, environment, market, and problem before proposing a solution.
Interpret
Look beyond surface behavior. Ask what cultural, psychological, organizational, or commercial forces are shaping the situation.
Strategize
Translate observations into practical objectives, positioning, processes, and actions.
Create
Develop the message, concept, experience, or product needed to communicate the strategy.
Execute
Move from presentation to reality. Because an elegant strategy that cannot survive contact with reality is simply an expensive thought experiment.
05 / Services
Let’s talk What we can work on.
Business & Marketing Consulting
Market thinking, positioning, business concepts, marketing strategy, and growth planning.
Brand & Concept Development
Turning an abstract idea into a coherent brand, concept, story, and customer experience.
Creative Direction
Developing concepts and coordinating the creative process from idea to execution.
Content & Communication
Professional writing, marketing content, social media concepts, presentations, and communication materials.
Business Development
Market research, prospecting, customer development, B2B relationship building, and commercial strategy.
Research & Cultural Analysis
Exploring consumer behavior, social trends, cultural contexts, and human-centered business problems.
Professional toolkit
Business & Strategy
I analyze businesses from both operational and strategic perspectives—from processes and resources to positioning, growth opportunities, and customer relationships.
Marketing & Brand
I approach marketing as more than promotion. A brand is a relationship between an organization and the people who give it meaning.
Sales & Business Development
My current work in industrial sales has expanded my experience from consumer-facing environments into B2B relationship building and technical product communication. I work with businesses to identify operational problems, understand their requirements, communicate technical solutions, and develop commercial relationships.
Creative Direction
I have worked across creative concepts, media, content, environments, and experiential projects. My role is often to translate an abstract idea into something that people can actually see, understand, and experience.
Research & Human Insight
My academic background in sociology and anthropology continues to influence how I work. This perspective helps me examine not only what people do, but why certain behaviors, products, brands, and ideas become meaningful within a particular social environment.
06 / Beyond the job description
People. Markets. Meaning.
I am naturally interdisciplinary. I am interested in the space where seemingly unrelated things meet—business and culture, science and mythology, technology and society, commerce and creativity. My academic training taught me to investigate. My professional experience taught me to execute. My creative work taught me to experiment.
Business & Markets
Business development · Consumer behavior · Brand strategy · Entrepreneurship · B2B markets
People & Society
Sociology · Anthropology · Social behavior · Cultural interpretation · Social structures
Creative Practice
Storytelling · Visual culture · Creative direction · Media production · Concept development
Human Experience
Customer experience · Hospitality · Community · Communication · Service design
Communication
Thai Native / ExcellentSpeaking · Reading · Writing
English Professional / ExcellentSpeaking · Reading · Writing · TOEIC 905
Contact / Bangkok, ThailandLet’s make
Let’s make
meaningful work.
Whether the challenge is commercial, creative, strategic, or somewhere in between, I am interested in projects that require both analytical thinking and practical execution.
prk923@gmail.com